Discrimination and Prejudice in United States History

Discrimination and prejudice are widely known in United States history. In the 1960s the civil rights movement demanded legislation and passed laws, which banned discrimination. Five decades later, it still continues in our society. Discrimination and prejudice occur when a group of people feel they are superior to another, and can be based on a persons color, race, national origin, religion, sex and gay couples. â€Å"Racism is a form of oppression in which one racial group dominates over others. In the United States and Canada, Whites are the dominant group and people of Color are the minoritized group; therefore, racism here is White racial and cultural prejudice and discrimination, supported intentionally or unintentionally by†¦show more content†¦For instance, Aunt Alexandra was a woman devoted to her family and committed to old tradition. She moved to live with Scout and Jen because she wanted to teach them the right way of growing up, since their mom had passed away. Aunt Alexandra discriminated against her own race when she forbade Scout to have Walter Cunningham over for lunch. Aunt Alexandra said, Jean Louise, in my mind they are good folks. However, they are not our kind of folks. (Lee 224). Aunt Alexandra learned not to judge Atticus for the way he raised his children, and Aunt Alexandra let Scout be a child for a while. The reader sees the characters at their weakest a nd how they grew stronger, becoming more accepting toward one another. These issues would continue until the civil rights leader Dr. Martin Luther King Jr. delivered his, I Have A Dream speech, at the Lincoln memorial in Washington D.C in 1963. This speech addressed how people have been treated unfairly just because of their background and color of their skin. His vision was that one day the nation would be free of discrimination. The following is an excerpt from Dr. Kings speech: I say to you today, my friends, so even though we face the difficulties of today and tomorrow, I still have a dream. It is a dream deeply rooted in the American dream. I have a dream that one day this nation will rise up and live out the true meaning of its creed: We hold these truths to be self-evident; that all men are created equal.† I haveShow MoreRelatedA Study on Slavery1112 Words   |  4 Pagesof the United States. Early colonial societies in the seventeenth century had both white and black workers; the former were categorized as indentured servants and the latter were categorized as slaves. In late seventeenth century, laws were passed, clearly recognizing slavery in racial terms. The roots of these laws were partly the prejudice against blacks and partly the desire to prevent any possible unity among the workers. 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Develop Workplace Policy and Procedures for Sustainability...

Develop policy Three policy option summaries: * Using resources wisely: * Econo-Environmental * Environmental Stewardship * Encouraging visitors to consider sustainability: Encouraging customers to make sustainable choices is the biggest environmental challenge. * Focusing on appropriate management principles: * Customer focus * Leadership * Involvement of people * Draft sustainability policy: Using resources wisely: * Econo-environmental: * Resource efficiency: Try to use resource efficiency, avoid to waste electric and water. * Sorting of recyclable paper from general rubbish * Environmental Stewardship * Clean air, water, and land * Lower†¦show more content†¦Strategies for promotion awareness of the sustainability policy: * Print up posters that summarize the company’s sustainability priorities and goals. * Set up a â€Å"Sustainability Corner† on the company intranet. * Send employees an email with a link to the company’s latest sustainability report. * Create a bulletin board in the cafeteria where sustainability info is rotated monthly. * Host a â€Å"green fair† in a large conference room, with stations devoted to different areas of the company’s sustainability initiatives. * Provide sustainability tours that point out sustainable building features. * Develop a self-guided walking tour of your facilities, highlighting key sustainable features. * Put up signs in the kitchen and bathrooms highlighting water conservation activities. Strategies for maximising the impact of the policy: * Stakeholder engagement: Organisations can learn from customers, employees and their surrounding community. Engagement is not only about pushing out messages, but understanding opposition, finding common ground and involving stakeholders in joint decision-making; * Environmental management systems: These systems provide the structures and processes that help embed environmental efficiency into a firm’s culture and mitigate risks. The most widely recognized standard worldwide is ISO 14001, but numerous other industry-specific andShow MoreRelatedSustainability @ Macville Essay1091 Words   |  5 PagesBSBSUS501A Develop workplace policy and procedure for sustainability Assessment Task 2 Policy review project Submission details Candidate’s name|john white|Phone No.|| Assessor’s name|judy bennett|Phone No.|| Assessment site|||| Assessment date/s||Time/s|| The Assessment Task is due on the date specified by your assessor. 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Write

The Other Box free essay sample

â€Å"Oh, so you’re what they would consider a Milano right?† This statement usually comes from an ignorant person who confuses the word â€Å"Mulatto† with a popular Pepperidge Farm cookie. Hey, I’d rather be called a cookie than to be called a â€Å"half-breed† or a â€Å"Mutt†. Things like this are no big deal to me though, I love being biracial and I’m not ashamed of it. I come from a white mother of Portuguese and Italian decent and an African American Father. I’m black and white, simple. I get the typical â€Å"You don’t look black.†, and the â€Å"I can’t believe your mom is white!† People act like I’m a rare and unusual scientific experiment. I don’t understand though, I feel like the amount of mixed families has increased tremendously over the years. I feel like I meet other multi-racial people all the time, so what’s the big deal? I’ve learned to embrace it, no matter what people think about my mixed background. We will write a custom essay sample on The Other Box or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page I no longer care about fitting into a racial group, because in reality, I never will. Half of the time I’m not â€Å"black enough† and the other half I’m not â€Å"white enough† When people go by my looks alone I usually pass for Hispanic or sometimes Middle Eastern. Strangers speak Spanish to me all of the time; once my broken â€Å"Spanglish† begins they usually catch on though. I used to feel the need to pick a side and identify myself as only Black; I would check the African American box when I filled out surveys and questionnaires. As I got older I started to ask myself â€Å"why?† I wasn’t ashamed of my mother at all so why should I hide a part of me just to fit in somewhere in society? I love my thick curly hair just as much as I love my olive complexion skin. I love my â€Å"White† mother just as much as I love my â€Å"Black† father. These things make me who I am, and quite frankly, I love who I am. I refuse to downplay any part of me just to fit in somewhere. Now that I’m older and much more mature, I check the â€Å"Other† box on surveys, and I embrace every part of me.

Strategies Used by Yili Groups Essay Example

Strategies Used by Yili Groups Essay The Yili Group-how it functions and strategizes in the Chinese Dairy Marketplace 5. 0 Introduction This chapter critically reviews the findings and analyses of the data collected from the company’ report, secondary data and interviewer opinions towards the strategy adopted by the company. Unstructured telephone interviews and face-to-face interviews with the company’s marketing director – Mr. Wang, revealed what the company implements and the problems faced by the company. 5. 1 Findings and Analysis From the data collected, the Yili has implemented a number of strategies to improve their market share and profitability. The Yili’s marketing strategy is based on the innovation. Innovation is the successful exploitation of new ideas. In China’s dairy industry, innovation is an important issue that considered a major driver of the company towards success. It linked to performance and growth through improvements in efficiency, productivity, quality, competitive positioning, market share and so on. For the moment, China dairy’s companies are mostly aiming in the first line of market; targeted markets are still putting towards the well-developed cities, for instances, Beijing, Shanghai, Guangzhou. Sadly, companies have left out the wider market in the outskirt of China. The main reason for it is the cities sales points are not centered; investment of exploitation for new market and promotion is higher. Besides, one of the risky of the investment is the effect of the responses and return is slow compare in the well-developed cities. A creative marketing strategy is needed to enter into a new market. The Yili has realized that being a leader in the industry, they need to be creative in thinking in order to survive in the competitive market. We will write a custom essay sample on Strategies Used by Yili Groups specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Strategies Used by Yili Groups specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Strategies Used by Yili Groups specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The opportunity that gained by the Yili was the first company who entered to less developed cities, which provide wider market and profit return to the company. For instance, in 2005, the company has targeted the north side of ‘Zhejiang’ as their sample of targeting market. Through the franchise way of marketing, the company has gained a good effect of return in between two months time. The new marketing strategies in less developed cities have provided a good result to the company with the improved 20% of sales. Koh (2005) stated that China biggest suppliers are lending money to farmers and building dairies to meet demand for cheese, yoghurt and other foods growing at 14 percent a year. In China’s Inner Mongolia region, where the two companies are based – Yili and Mengniu, plans to import heifers from Australia to increase dairy cattle numbers by 14 percent to 2. 5 million in the next six months. Dairy farming is the main way for farmers to get rich. Selling heifer calves from imported cows to other farmers is as lucrative as producing the milk. In past several years, China dairy industry has developed very fast. However, there are many companies facing management problem due to the reasons of the companies are not paying attention to their production line, sales and supply areas. Undoubtedly, the growth of company is depends on the speed of development, but the stability of the management should be taken in to consideration too. Based on the data collected, total quality management has adapted in the Yili. Total quality management is a management style based upon producing quality service as defined by the customer. It defined as a quality-centred, customer-focused, fact-based, team-driven, senior-management-led process to achieve an organization’s strategic imperative through continuous process improvement. The new distribution network flow adopted in the company is Five Fix Points: fix starting point, fix ending point, fix time consume, fix routine of the work and fix product volume. This has enabled the distribution of the Yili’s product to Guangzhou, Shanghai, and other places smoothly. Thus, the deliver time is faster and the company can able to control the mistake of deliver flow too. Market Segmentation, Targeting and Positioning Based on the information, this can be concluded that the Yili has implemented the market segmentation, targeting and positioning strategy very well in the company. Since buyers today are numerous, widely scatted and varied in their needs and buying practices thus companies need to choose what type of the customers they wish to be connected. Through the interviewed, the author has realized that the company has segmented their market based on the geographical segmentation. Based on Mr Wang, the Yili has targeted the well-developed cities like other company, for instances, Beijing, Shanghai and Guangzhou. In addition, the Yili has covered some developed cities that other companies do not enter in which provide wider market and profit return to the company. There are not many companies enter to the less developed cities because of the sales points are not centred and thus, company need to spend huge amount of money in promotion and investment of exploitation for new market. When choosing a market-coverage strategy, Mr Wang has mentioned that the company has targeted the customers from all level of buyers. From the information provided, it showed that the company used undifferentiated marketing that approached market as a whole with one market. Dairy product is a grocery thing; therefore, the Yili using undifferentiated marketing strategy to focuses on common buyer needs rather than what is different and designed to appeal to the largest number of buyers. As mentioned earlier, positioning is an executive’s most important strategic responsibility because it will make or break a company or product. Thus, the Yili has using product attributes and benefits of the product as positioning strategy to attract customers. Strengths, Weaknesses, Opportunities and Threats analysis SWOT analysis has evaluating the strategies position of a business for the Yili by identifying its strengths, weaknesses, opportunities and threats. SWOT analysis helps the business to carve a sustainable niche in the market. It helps to develop the career in a way that takes best advantage of the company’s talents, abilities and opportunities. According to Mr Wang, it provides the company a simple method of synthesizing the results of the marketing audit. Strengths There are several strengths can be found in the company. Yili has gained around 20 percent in dairy industry, which can be known as one of the strength for their company as a leader in the market. Furthermore, using of the high-tech machine that some others companies cannot afford has lead the company further step forward and quality raw material to maintain the quality of the food is hard to follow by the other competitors. Furthermore, experience of running of the company is one of the strength. Mr. Pan Gang, the director of the Yili Group, who is 36 years old but has more than 10 years experience in dairy industry that is familiar with the current situation of market. He is a propellent of innovation in the Yili. Last year, Mr Pan was chosen China Top 10 Businessmen. His influence has attracted the global investors to pay attention to the Yili. Besides, the strength of the suppliers – milk stations, was one of the issues considered in the Yili to reduce expenses. Supply of the raw milk has affected the development of the industry. The problem of the industry is that the demand exceeded the supply of raw milk, which caused inefficiency of production and low quality of raw milk. The company who can be the leader in the dairy market should first control the raw milk of supply. The Yili obtained the most perfect and high quality of raw milk in China. They have around 200 high quality rangelands and over 1 million milk cows. Further than that, the raw milk has expanded from North to South. Moreover, the YiLi was declared to become the one and only dairy sponsor of Olympic Games 2008, Beijing. Since the Yili is the only one Chinese food sponsor in the history of Olympic Games so it is also a milestone in the Yili strategic process of development. Being a sponsor to Olympic Games is the best way of promotion strategies for the Yili to boots their products and building their brand globally. Weaknesses There are a few weaknesses faced by the company. The major problem facing by the company is losing out some of the key employers to their main competitor – Mengniu. Due to the reason of Niu Geng Sheng (Mengniu’s Director), a former manager from the Yili is now a key player for the Mengniu. Thus, the tactic of management using by both companies are similar. Besides, the Yili is facing internal management problem. The company is using old management style – lower level of employees is not allowed to make any decision. Suggestions of the lower employees do not accepted by the high level management. Opportunities Spaces to growth in the market are one of the opportunities to the Yili. For the dairy industry, China currently has the lowest per capital of consumption of milk in the world – an estimated 2 litres in 2004that leaves room for significant growth in the market. Education on the health benefits of milk consumption and companies’ deeper retail penetration will continue to be key drivers of drivers of growth. New product development is also expected to boost sales, as milk with varying fat contents and fortified milk are introduced to the market. Threats There are few threats to the Yili to take in consideration when making decision or strategy. Based on the data collected, the author has realized that the industry consolidation and profit erosion are the key investment risks in the highly competitive dairy product industry. Other risks include natural disasters, bad debt from loans to dairy farmers and counterfeiting. Any major outbreak of illness or disease relating to cows, such as the â€Å"mad cow† disease (bovine spongiform encephalopathy) or bovine tuberculosis (â€Å"bovine TB†), could significantly affect raw milk supply. This also causes a drastic fall in consumer demand in dairy products, resulting in a substantial decline in sales and profits. Limited cases of bovine TB were reported in several Chinese provinces earlier but did not draw much attention. In addition, in line with China’s World Trade Organization (WTO) commitments, the Chinese government has undertaken to reduce tariffs in respect of various dairy products from current levels of between 15% and 45%, to between levels of 10% and 19% by the end of 2005. As part of the Yili’s strategy to secure a reliable supply of raw milk from dairy farmers, the company provides guarantees to banks on loans taken to by these diary farmers for their purchase of dairy cows. Although the Yili holds various forms of security from the farmers and counter guarantees from other thirds parties, it is still exposed to default risk. As at end-2003, its aggregate farmers’ loan guarantees totalled RMB83m, representing 37% of net profit. Political, Economic, Social and Technologic factors Political Despite more than a century of upheaval, the political system in China is continuous to undergo radical change. While the economic reforms introduced over the past two decades have general improved living standards across the country – thus reducing lessened the likelihood of social upheaval – the government has been obliged at times to slow the pace of economic liberalisation for fear of loosing overall political control. Today’s communist China is a world away from that of the newly formed People’s Republic in 1949. The extraordinary changes, which have taken place in China since former paramount leader Deng Xiao Ping launched his open-door economic reform policy, have radically affected the lives of ordinary people, particularly in major cities. Many people have been forced to question traditional values and attitudes as new ideas and concepts have emerged. The influence of foreign culture is now much more apparent in everyday life than in any other previous generation. Political stability is an important issue to consider by the Yili when they decide to enter to a new market. The most recent government legislation of relevance to the dairy market relates to packaging, hygiene and product labelling. The government introduced new hygiene regulation in 1995, which mean that product lines are now inspected, and those products that have passed the inspection can place a hologram label on their product, to show consumer that their product is hygienically manufactured. The government has also brought out strict codes on the labelling of product ingredients, and has tightened up laws concerning marketing claims for products, in order to clamp down on companies making false claims about the benefits of their product. Packaging legislation relates more to hygiene issues, but the government has also been keen to encourage local companies to improve packaging used, and the presentation of the products, in order that Chinese products can compete more strongly against foreign ones. Economic China economy is growing fast lately. For the dairy industry, China currently has the lowest per capital of consumption of milk in the world – an estimated 2 litres in 2004–that leaves room for significant growth in the market. Between 2000 and 2003, the Yili’s revenue grew at an astonishing pace of a CAGR of 137%. On the back of higher milk demand and capacity growth, the company is expect revenue to grow by an average annual rate of 67% in the next three years while net profit is predicted to escalate at a three-year CAGR of 63%, making it one of the fastest growing Chinese company. While the company is believe that management’s profit forecast for this year of not less the RMB300m is to conservative, they expect the bottom line to climb by 67% to RMB378m. According to Mr Wang, he stated that the economic factors have a deep influence for the company to gain for the profitability. During the â€Å"one off† incidents such as Iraq War, 911, SARS and bird flu have given the impact to the company in terms of sales. In facts, the economy slow down has lead to purchasing power less, customers are more concern what they are spend. China is already among the world’s biggest economies, and it’s growing fast. It’s a leader in technology and innovation – not just manufacturing. It’s one of the world’s biggest exporters and, potentially, the world’s biggest market. But it also has serious problems, with human rights, workers rights, political expression, inequality, environmental issues and more. There is no doubt that awakening China will be a major player in the 21st century. Social Social analysis is important for the Yili to identify the preferences of the customer towards their products. Besides, social also influence the company in term of demographic: age, region, income and taste preferable. Different people will have different expectation of taste, thus, company has trying hard to create variety of taste in their product to fulfil the customer need. Milk sales are growing at an unprecedented rate in China due to increased consumer awareness and improved distribution networks. Social life is changing recently; people are more concern to health life and so, the Yili has to use quality material to produce healthy life. Due to the reason of the consumers begin to own refrigerators and distribution networks are improved, fresh milk is starting to gain market share which has provide opportunity. Technology Technology can be defined as the material entities created by the application of mental and physical effort to change nature in order to achieve some value. Technology is one of the important resources to the Yili. Tough competition, plus massive and rapid changes in media and communications technology, guided the business in offering a wider range of products through better-designed communications and distributions network. In addition, Internet has been implemented in the Yili, who uses Internet to communicate among their employees and suppliers as well. Homepage has been created to boast the sale from delivering the information. The author has observed both leading companies’ web sites in market – comparison between the Yili and the Mengniu and came out with the conclusion that both web sites are designed at least for promotion purpose and provides the communication to the customers. Thus, companies’ web sites are shown to function as communication, transaction and distribution. Both web sties are designed to deliver similar message to the customers. For instance, the range of products and services the companies offer. Through the observation, the Mengniu’s web site is more attractive and the information delivered is more details than the Yili. However, both the English versions of the homepages do not function. (Refer to appendix B) The technology using in the Yili project management, process planning, engineering, automation (MES level) and commissioning will be ‘Tuchenhagen Diary Systems’ responsibility. Part of the engineering, mechanical assembly, process automation (operator level), electrical engineering and installation as well as commissioning. The scope of supply includes the complete processing line from raw milk reception to tank storage for UHT milk, including pre-processing and standardisation of milk, mixing storage and powder handling (GPCN supply) and integration of UHT into the processing system. Furthermore four CIP plants will be delivered. Thus, very low running cost will be achieved by highly efficient heat exchangers and energy recovery. Porter ‘s Five Forces Rivalry among Existing Competitors China dairy industry is growing in well expectation and it is a differentiation market. There are many competitors competing in term of price, product offer, and services, not only local competitors but as well as foreigner investors. For instance, Sanyuan, Mengniu, Guangming are local competitors and Nestle (Switzerland), Parmalet Finanziaria SpA, PRF from Italy and Danone from French. However, foreign competitors have chucked out from the Chinese market due to the main reason of price war. Chinese Dairy Industry is playing with the cheap costs and price war that the foreign companies do not afford. Thus, the entire top foreign companies have finally stopped the business in China where they thought China’s market provides them a huge opportunity. Beside, the reason for the foreign companies facing loss in running business is due to the fact that investors are over estimated the China market development. Most of the foreign companies are using high costs with good quality products to attract customers, however, consumers do not accept it as spending power are low with the fact of low income. Lose of control in milk station – raw material is one of the problems to foreign companies. According to Mr Wang, the company still in well expanding situation – leader in the industry, although there are many competitors in dairy industry. The main competitor for the Yili is the Mengniu. Threat of New Entrant Based on the research, the threat of new entrant for the industry is low. The dairy industry is easy to enter since it s not a capital-intensive business, and does not required a huge amount of money like airline industry to operate. Besides, there was no limited gate pace market for others to enter. In facts, dairy manufacturers can set up the factories in small-, medium- or arge sized of business. More than 1500 of dairy product manufacturers can be found here and most of the manufacturers is operating from home and utilizing largely on labour-intensive methods. It showed that operating a dairy product manufacturer does not require a huge amount of money. However, the brand loyalty is low for the industry and the customers switching cost is high depends on th eir taste preferences, attractiveness of the promotion and the purchasing power as well. Threat of Substitute Threat of substitute in dairy product industry is high. Based on the China Dairy report there are more than 2000 dairy manufacturers operating in the industry such as Mengniu, Guangming and Sanyuan. The companies are available almost the same products. Aside from that, the competitors in this industry are not only in the local but also from the outsider such as Cadbury and Nestle. Apart from importing dairy products into China, foreign players are also permitted to engage in the full range of distribution services relating to dairy products. China’s accession to the WTO, therefore, will lead to fiercer competition, even though a large number of players have entered the market by now. Some foreign competitors have built their own factories in China. All the manufacturers are implementing the batch production strategy in order to reduce the production cost, thus, there are loads of products can be found in market. Bargaining Power of Buyers The bargaining power of buyers is high since there are many brands for the buyer to choose. The switching cost is very low. In fact, the retailers are lowering their prices to cater to market demand, which seemed to have chance as customers rather go for cheaper product. Customers tend to be very prudent in their spending and are on the look out for bargains. However, there is still a certain amount of brand loyalty customers too. For instance, buyers may go for the brand, which is satisfied them most always. Based on the China Dairy Market Report, the decision to purchase dairy products can be influenced by a number of environmental factors, including recommendations form authoritative figures such as health care providers, exposure through travel, and advertisements. Advertisements for dairy products are mostly on television, radio, billboards, or other media. Television is the most common media for dairy product advertisements and follows by billboards. Bargaining Power for Supplier Raw materials (including raw milk, packaging and treatment materials), salaries and benefits, utilities, depreciation and other manufacturing costs make up the bulk of the costs of sales. Raw materials have historically accounted for 90% of such costs. Within this category, raw milk makes up the largest portion. This cost structure is expected to remain the same in the medium term. According to Mr Wang, the bargaining power of supplier is low. This is due to the fact that company can choose from many suppliers or raw materials since the sources are not dominants by one or two large company. However, the Yili has a basis in one of the world’s largest pasturelands, the Inner Mongolian Steppe. It is this vast resource of dairy production that supplies the Yili with its basic product. This base is also very close to key northern markets such as Beijing and Tianjin, plus other rich provinces in the north, such as Liaoning and Hebei. Control on quality, quantity and cost of raw milk. The Yili has cooperates with milk collection centres, individual dairy farmers and cattle farms in the purchase of raw milk and cattle farms in the purchase of raw milk – the primary raw material. Milk collection centres organize milk collection form individual dairy farmers at their automated milking facilities and deliver the raw milk by refrigerated truck to the Yili’s production facilities once or twice a day. The company does not own any milk collection centres. Under the milk supply contracts, it reserves the right to reject raw milk that is below standard. The company normally agrees to pay a â€Å"guaranteed† minimum price for raw milk regardless of market fluctuations although it does not guarantee milk purchase volume. This gives the Yili a higher flexibility in raw material sourcing, while the provision of loan guarantees to diary farmers allow the company to better secure the supply of raw milk by entering into exclusive milk supply agreements. Marketing Mix Marketing mix play an important role for the Yili to achieve better sales turnover in the market. Information has clearly showed that the sales have increased annually with well planned of marketing mix. Product The Yili manufactures six food product groups, including frozen food, dairy products, quick frozen foods, beverages, flour and starch, with dairy product being the core activity of the company. Besides, the Yili has also incorporated a locally established foreign ice cream company, Perfetti’s. Mr Wang has emphasized that the company is offering variety of products in dairy product category such as liquid milk, ice cream, yoghurt, milk powder, drinks and so on. Besides, the quality of the product is under their hygiene assessment standards since the first stage of raw material collection from pasturelands. Place Mr Wang has stated that distribution plays an important role to success in business as to makes the product available where the consumers are easy and convenience to buy it. Select the stockiest, dealers, and intensive distribution must carefully and support them strongly. They must keep an inventory of the product, demonstrate the product to the consumers, close sales and fully provide after sale service. Thus, improvements in distribution networks are contributing to strong growth in the Milk Sector. The Yili has expanding geographically to set up local production bases in various regions. Localized distribution helps the company to minimize transportation costs and maintain product freshness, making the distribution of milk across the country more efficient. The Yili has now access to more consumers, which has led to increased sales. The development of supermarket across China is also central to the success of milk and other dairy products. Economic development across China means that more consumers own refrigerators and as a result, demand for fresh dairy products is growing. Major supermarkets, such Carrefour, that carry fresh dairy products are springing up across China into regions that were ypically served by small, independent food stores. Dairy players are now able to penetrate lesser-developed regions, providing Chinese consumers with easier access to milk and other dairy products. Based on the information, the Yili sells over 90% of its product through several hundred distributors across the country, of which 90% are bound by exclusive 90% arrangements. A com prehensive distribution network enhances efficiency. The company thus has an unrivalled competitive advantage over its competitors. The Yili has so far more than 20 factories. Dairy products have to be consumed fresh. Long distance transportation is not possible for the business. Therefore, the Yili has to build up their want their products to reach every corner of the country. Promotion The major driver behind milk’s growth is greater consumer awareness. In 2001, the Chinese government spearheaded a public awareness campaign to communicate the health benefits of dairy products (Tait, 2005). For example, the State School Milk Programme involved supplying milk to selected schools at discounted prices in order to encourage milk consumption. Milk also gained popularity following the outbreak of SARS in 2003. Numerous media releases and features on health-related issues ensuing the epidemic listed dairy products as an excellent source of vitamins and minerals, essential for building up the immune system. Brand recognition is the key success in consumer products, especially in such homogenous product as milk product. The Yili has relied on advertising and promotions to build and increase consumer awareness, therefore incurring huge advertising and promotion expenses. The Yili has built a strong brand name in China. Its trademark won recognition as a â€Å"PRC Famous Trademark† in 2002, among other awards. Strong brand awareness is vital to expanding the business and preventing market share erosion. In addition, the company also won other certifications, such as being named the â€Å"Exclusive Diary Products for Chinese Cosmonauts†, and the â€Å"Exclusive Diary Products for National Sports Bureau Training Institute Athletes. † The strong consumer awareness of its brand name is vital to its expansion strategy and the prevention of market share erosion. For instance, the Yili has successfully promoted its Bitter Coffee brand of flavoured ice ream in the Beijing and Tianjin areas, through strong TV advertising. Price Retail prices have increased greatly since 1995, but the rate of retail price inflation has been slowed down by controls brought in by the government, intended to slow down rampant internal market growth, and keep price inflation to manageable levels. The rise in product prices used to be one of the most worrying rends in the domestic economy for the government, especially as these rises were creating substantial difficulties for many lower-income households, and the threat of social unrest should these difficulties persist. Price controls brought in for the sake of keeping basic food prices at a level to suit poorer households included the reintroduction of rationing on products. However, over the last few years, the rise in competition in most consumer product markets has forced consumer prices down. Indeed, the Chinese economy is now facing chronic deflation due to the decline in consumer prices. This deflation has become more acute due to the lack of upward movement in property prices in China, largely due to oversupply in sectors of property market. The rising purchasing power of Chinese consumers has provided a stable pricing environment for milk products. Retail prices of liquid milk has been fairly stable but may drop 2% p. a. in the next two years, which is quite reasonable as industry expansion will yield more room for price cut. On the other hand, as Yili gradually shifted form the low- to the higher-end ice cream, the average ice cream sale price had increased 21% in 2003. The company is expecting to the upward trend to continue in the next few years. This can overall conclude that the marketing mix implemented by the Yili is well successfully. This is due to the fact that the company’s product have met the customer expectations in terms of quality, types of raw material, taste and services that provide by the company. Price of the product is acceptable by customers and a well distribution place and promotion tools have been chosen to attractive the customer. Customer Satisfaction Customer satisfaction is the customer’s fulfilment responses to a consumption experience, or some part of it (Buttle, 2005). Customer satisfaction is important to a company as customer satisfaction rises, so does customer repurchase intention. Customer satisfaction has been the subject of considerable discussion in the research. Customer satisfaction may increase based on the want and need, times, power of buying, and status. Today companies have moved from a product and sales philosophy to a new marketing philosophy. In order to achieve the company’s goal of capture 50 per cent of market share and profitability, the company first has to satisfy their customers. According to Mr Wang, the company’s targeted customers are all levels of buyers including infants. Thus, the company will satisfy their customer by offer them with a good taste, acceptable and nice packaging products. Besides, the company has obtained their customer satisfaction by offering some services, such as customer suggestion corner, customer service department or customer complaint section to deal with all sorts of problems. Moreover, the design of the packaging will be changed according to the change of time for certain period between half years. Porter’s Generic Strategies Through the interview, Mr Wang has indicated that the Yili is implementing the Cost Leadership Strategy in order to survive in the market. The industry is in the price war situation. The lowest price product the company can offer the more customers it can attract. Thus, the Yili is using batch production to reduce the cost of the product with the use of cheap but high quality materials. The machine that imported from western country that is not affordable by other small companies has helps them to lead in the cost reduction. . 3 Chapter Summary The findings show that the competition faced by the Yili is not only from local market but also foreigner such as companies from United Kingdom and America. Through the findings and analysis, it is known that the company-the Yili Group has adopted some effective strategies to cope with the environmental change and increase the demand of the sales by influencing of marketing segmentation, marketing targeting, marketing positioning, marketing mix, PEST factors and SWOT analysis.

Given Circumstances Activity for Student Actors

Given Circumstances Activity for Student Actors In a dramatic scene or monologue or improvisation, the term â€Å"given circumstances† refers to the â€Å"who, where, what, when, why, and how† of the characters: Who are you? (Name, age, gender, nationality, physical health, mental health, etc.)Where are you? (In a room, outdoors, on an airplane, in a stagecoach, at a party, at a ball, etc.)When does the action occur? (In the present, in the past, in the imagination, in the future, in a dream, etc.)Why are you present in this situation? (Hiding, celebrating, escaping, seeking?)How are you behaving? (Loudly, stealthily, subtly, conversationally, physically, coyly?) Given circumstances are directly stated and/or indirectly inferred from the text of a script or from the interaction with scene partners in improvisational work: what a character says, does or does not do, and what other characters say about him or her. Student Actor Activity To give student actors practice in considering and communicating given circumstances, here is an activity led by Gary Sloan, author of In Rehearsal: In the World, in the Room, and On Your Own. Materials Needed: PaperWriting instruments Directions: Ask students to think about where they currently are (a classroom, a studio, a rehearsal stage) and then give some thought to why they are there.Distribute paper and pens or pencils and give students this writing assignment: Think about yourself and write a paragraph about your current given circumstances- Who are you? Where are you right now and why are you here? How are you feeling or behaving? Ask students to place the most emphasis on the why and the how aspects of this written reflection. (Note: You may choose to have students identify themselves by name or you can leave that part of the â€Å"who† out of the writing.)Give students 15 to 20 minutes of silent writing time.Call time and ask students to place whatever they have written- even if they do not feel it is complete- on a table or chair or rehearsal box located somewhere in the room, preferably in a central location.Instruct all students to walk slowly in a circle around the object holding the pieces of paper. Then , whenever they feel the impulse to, they should take one of the papers (not their own, of course). Once all students have a paper, ask them to familiarize themselves with what’s written on it- Read it carefully, absorb it, think about the words and the ideas.After giving students 5 or so minutes, explain that each will read the words on the paper aloud to the group as if auditioning for a part. They are to treat the words as if they are a monologue and deliver a cold reading. Tell students: â€Å"Read it aloud as if this is YOUR story. Make us believe you mean it.†One at a time, when a student is ready, have each deliver the words on the chosen paper. Remind them to remain conversational and speak as if the words were their own. Reflection After all the students have shared their readings, discuss what it was like to deliver someone else’s words as if they were your own. Liken this experience to what actors must do with lines of dialogue in a published script. Discuss whether and how this activity increased students’ understanding of given circumstances and how to use them in their character work.

Messerschmitt Bf 109 in World War II

Messerschmitt Bf 109 in World War II A backbone of the Luftwaffe during World War II, the Messerschmitt Bf 109 traces it roots to 1933. That year the Reichsluftfahrtministerium (RLM - German Aviation Ministry) completed a study assessing the types of aircraft required for air combat in the future. These included a multi-seat medium bomber, a tactical bomber, a single-seat interceptor, and a two-seat heavy fighter. The request for a single-seat interceptor, dubbed Rà ¼stungsflugzeug III, was meant to replace the aging Arado Ar 64 and Heinkel He 51 biplanes then in use. The requirements for the new aircraft stipulated that it be capable of 250 mph at 6,00 meters (19,690 ft.), have an endurance of 90 minutes, and be armed with three 7.9 mm machine guns or one 20 mm cannon. The machine guns were to be mounted in the engine cowling while the cannon would fire through the propeller hub. In assessing potential designs, RLM stipulated that level speed and rate of climb were of critical importance. Among those firms which wished to enter the competition was Bayerische Flugzeugwerke (BFW) led by chief designer Willy Messerschmitt. BFW’s participation may have been initially blocked by Erhard Milch, the head of RLM, as he had a dislike for Messerschmitt. Utilizing his contacts in the Luftwaffe, Messerschmitt was able to secure permission for BFW to take part in 1935. The design specifications from RLM called for the new fighter to be powered by the Junkers Jumo 210 or the less developed Daimler-Benz DB 600. As neither of these engines were available yet, Messerschmitts first prototype was powered by a Rolls-Royce Kestrel VI. This engine was obtained by trading Rolls-Royce a Heinkel He 70 for use as a test platform. First taking to the sky on May 28, 1935 with Hans-Dietrich Bubi Knoetzsch at the controls, the prototype spent the summer undergoing flight testing. Competition With the arrival of the Jumo engines, subsequent prototypes were built and sent to Rechlin for Luftwaffe acceptance trials. Upon passing these, the Messerschmitt aircraft were moved to Travemà ¼nde where they competed against designs from Heinkel (He 112 V4), Focke-Wulf (Fw 159 V3), and Arado (Ar 80 V3). While the latter two, which were intended as backup programs, were quickly defeated, the Messerschmitt faced a stiffer challenge from the Heinkel He 112. Initially favored by test pilots the Heinkel entry began to fall behind as it was marginally slower in level flight and had poorer rate of climb. In March 1936, with the Messerschmitt leading the competition, RLM decided to move the aircraft to production after learning that the British Supermarine Spitfire had been approved. Designated the Bf 109 by the Luftwaffe, the new fighter was an example of Messerschmitts light construction approach which emphasized simplicity and ease of maintenance. As a further emphasis on Messerschmitts philosophy of low-weight, low-drag aircraft, and in accordance with RLMs requirements, the Bf 109s guns were placed in the nose with two firing through the propeller rather than in the wings. In December 1936, several prototype Bf 109s were sent to Spain for mission testing with the German Condor Legion which was supporting Nationalist forces during the Spanish Civil War. Messerschmitt Bf 109G-6 Specifications General Length: 29 ft. 7 in.Wingspan: 32 ft., 6 in.Height: 8 ft. 2 in.Wing Area: 173.3 sq. ft.Empty Weight: 5,893 lbs.Loaded Weight: 6,940 lbs.Crew: 1 Performance Power Plant: 1 Ãâ€" Daimler-Benz DB 605A-1 liquid-cooled inverted V12, 1,455 hp Range: 528 milesMax Speed: 398 mphCeiling: 39,370 ft. Armament Guns: 2 Ãâ€" 13 mm MG 131 machine guns, 1 Ãâ€" 20 mm MG 151/20 cannonBombs/Rockets: 1 Ãâ€" 550 lb. bomb, 2 Ãâ€" WGr.21 rockets, 2 x 20 mm MG 151/20 underwing cannon pods Operational History The testing in Spain confirmed Luftwaffes concerns that the Bf 109 was too lightly armed. As a result, the first two variants of the fighter, the Bf 109A and Bf 109B, featured a third machine gun that fired through the airscrew hub. Further evolving the aircraft, Messerschmitt abandoned the third gun in favor of two placed in strengthened wings. This re-working led to the Bf 109D which featured four guns and a more powerful engine. It was this Dora model that was in service during the opening days of World War II. The Dora was quickly replaced with the Bf 109E Emil which possessed the new 1,085 hp Daimler-Benz DB 601A engine as well as two 7.9 mm machine guns and two wing-mounted 20 mm MG FF cannon. Built with a greater fuel capacity, the later variants of the Emil also included a fuselage ordnance rack for bombs or a 79 gallon drop tank. The first major redesign of the aircraft and the first variant to be built in large numbers, the Emil was also exported to various European countries. Ultimately nine versions of the Emil were produced ranging from interceptors to photo reconnaissance aircraft. The frontline fighter of the Luftwaffe, the Emil bore the brunt of combat during the Battle of Britain in 1940. An Ever-Evolving Aircraft During the first year of the war, the Luftwaffe found that the Bf 109Es range limited its effectiveness. As a result, Messerschmitt took the opportunity to redesign the wings, expand the fuels tanks, and improve the pilots armor. The result was the Bf 106F Friedrich which entered service in November 1940, and quickly became a favorite of German pilots who praised its maneuverability. Never satisfied, Messerschmitt upgraded the aircrafts power plant with the new DB 605A engine (1,475 HP) in early 1941. While the resultant Bf 109G Gustav was the fastest model yet, it lacked the nimbleness of its predecessors. As with past models, several variants of the Gustav were produced each with varying armaments. The most popular, the Bf 109G-6 series, saw over 12,000 built at plants around Germany. All told, 24,000 Gustavs were constructed during the war. Though the Bf 109 was partially replaced by the Focke-Wulf Fw 190 in 1941, it continued to play an integral role in the Luftwaffes fighter services. In early 1943, work began on a final version of the fighter. Led by Ludwig Bà ¶lkow, the designs incorporated over 1,000 changes and resulted in the Bf 109K. Later Variants Entering service in late 1944, the Bf 109K Kurfà ¼rst saw action until the end of the war. While several series were designed, only the Bf 109K-6 was built in large numbers (1,200). With the conclusion of the European war in May 1945, over 32,000 Bf 109s had been built making it the most produced fighter in history. In addition, as the type had been in service for the duration of the conflict, it scored more kills than any other fighter and was flow by the wars top three aces, Erich Hartmann (352 kills), Gerhard Barkhorn (301), and Gà ¼nther Rall (275). While the Bf 109 was a German design, it was produced under license by several other countries including Czechoslovakia and Spain. Used by both countries, as well as Finland, Yugoslavia, Israel, Switzerland, and Romania, versions of the Bf 109 remained in service until the mid-1950s.

Policy argument Essay Example | Topics and Well Written Essays - 1250 words

Policy argument - Essay Example Accordingly, this paper would be divided into several categories wherein reasons for the cessation of troop deployment to the Iraqi and Afghan warzones would be in the best interest of all the stakeholders, including alternative policies currently undertaken and feasible proposals by respective governments. First and foremost however, a factual backdrop would be necessary regarding troop deployment in Afghanistan and Iraq. In February and March 2009, respectively, the Obama Administration declared its strategy to amplify troop deployment levels in Afghanistan, while providing for the decrease of troop deployment levels in Iraq. In Afghanistan, 30,000 more troops are deploying this year while in Iraq; troops will gradually decline to 35,000 to 50,000 by August 31, 2011 with all troops to be out of Iraq by December 31, 20111 (Belasco, 2009). The possibility of increase in troop deployment in the aforementioned warzones has been met with reluctance, and even expresses political disappro val by several of the stakeholders. Conversely, the counter-proposal of withdrawal is constantly gaining support, from the US and the invaded countries themselves. In the case of the United States of America, public support for the war has constantly waned. Both public opinion and government policy require the means to cease or at least lessen further war expenditure and troop deployment. Recent events relative to the conduct of the war continually depreciate popular support at home for the United States. US military causalities in Operation Iraqi Freedom, Operation New Dawn, and Operation Enduring Freedom total to 6049 soldiers killed in action, further fanning public outrage against the conflicts, apart from hundreds of thousands of civilian casualties in Afghanistan and Iraq2 Accordingly, the economy of the US is also one of the major concerns. The  financial cost of the war  for the US has reached almost $845 billion  to the U.S., while the entire cost to the U.S. economy is projected to amount to  $3 trillion, a majority of which to be shouldered by American taxpayers.3 The conflict has also disrupted Iraqi  oil  production, which has spawned energy security concerns such as significant increases in the price of oil, thus disrupting the world economy. 4 The conflicts also have had adverse effects for international political relations. These include the circumstances of the legality and morality of the invasion, including the refusal of the US to comply with UN Security Resolutions and international law. Public opinion of several countries and diplomatic relations with Middle Eastern countries and their allies has also been severely affected. The US has been portrayed as imperialists and hegemons, effecting to massive protests not only in the Middle East, but also in Europe and even the US itself, drawing comparisons of the war to the Vietnam War 5. With regard to Afghanistan, political analysts have asserted that the democratization and develo pment of the country has been obscured by a â€Å"lack of agreement on objectives, a lack of resources, lack of coordination, too much focus on the central government at the expense of local and provincial governments, and too much focus on

Competing in the global arina Essay Example | Topics and Well Written Essays - 1000 words

Competing in the global arina - Essay Example Globliztion is "neither new nor folly but global movement of ides, people, technology nd goods from one region to others benefiting the people t lrge" (mrty Sen cited Stiglitz 2002, p. 6). The main companies contributed to globalization are McDonald's, General Motors, Wal-Mart, Google and Yahoo! which account for over half of the world's output. This geographical concentration reflects existing economic relations between the North and the South (Bhagwati 98). Rivalling nation-states in their economic power, these corporations control much of the world's investment capital, technology, and access to international markets. In order to maintain their prominent positions in the global marketplace, transnational corporations merge with other corporations. These companies have consolidated their global operations in an increasingly deregulated global labor market. The availability of cheap labor, resources, and favorable production conditions in the global South has enhanced corporate mobility and profitability (Hirst and Thompson 134-135). The main drivers of globalization are technology, free trade and low barriers to trade, investments and democratization processes. A combination of weak and unstable governments, small and vulnerable economies, warlike conditions, and widespread poverty creates unattractive conditions for the major drivers of globalization, especially the global corporations and other private sector investors (Bhagwati 23). Apart from mining and other natural resources extractive industries, these countries are not players in the global economy. Moreover, lack of good governance often means that the proceeds from these economic activities benefit only a select group of elites, giving rise to private armies and guerrilla movements (Stiglitz 90). Price system help companies to sell product around the world and meet diverse customers' needs. Indeed, the network's market share increased even further as a result of the dramatic reduction in the price and size of satellite dishes. Suddenly, such technolog ies became affordable, even for low-income consumers (Bhagwati 21). For instance, a new economic order allows the farmers to produce more than the market can absorb but get paid at a fair price. It also keeps agricultural goods, produced elsewhere more cheaply and efficiently, out of these countries' markets. Globalization, as it relates to trade, is aimed at reducing or eliminating protectionism in order to maintain a level playing field for all trading nations. Still, developing countries continue to face a wide range of nontariff administrative instruments of protectionism, which keep their exports out of the rich markets of developed countries. Protectionism by the developed countries-aimed at keeping developing countries out of the formers' markets especially in sectors such as agriculture, textiles, and light manufacturing where the latter have a decided comparative advantage-is a serious impediment to free trade and globalization and a constant source of conflict in multilate ral negotiations (Hirst and Thompson 98). Contrary to public perception, export subsidies are not an efficient public policy instrument for allocating resources. This is particularly important for developing countr

How to Be Professional Engineer Essay Example for Free

How to Be Professional Engineer Essay Hong Kong is many large-scale infrastructures in future. There are many job chances. Chances are often but my lower educational background may not be able to secure. If I want to fight for more chances, I must continue to enhance me. Become a professional engineer, experience and education are same important. When I success join the HKIE member, it can certificate I have professional qualifications because become corporate membership need definite experience and education and after different assessment. That is a long way, cannot short time to complete. In route to membership, there are two way, it is Corporate Member and Associate Member. Corporate Member there is two types. It is Fellow and Member Fellow is a senior Corporate Member who is usually at least 35 years of age and has achieved positions of responsibility to which he/she has brought superior knowledge and practice in an engineering discipline. Member is a qualified professional engineer who has attained the age of 25, obtained an accredited/recognised degree or the equivalent in an acceptable engineering discipline, received adequate training, had sufficient responsible experience, and successfully completed the Institutions Professional Assessment or the equivalent. Associate Member is an engineering technologist who has attained the age of 23, obtained a Higher Diploma or Higher Certificate accredited/recognised by the Institution, or an acceptable equivalent in a recognised engineering or technological discipline, received adequate practical training, had appropriate responsible experience, and successfully completed the Institutions Assessment Interview In my own choice, I will think out join Associate Member, after Promotion to Member because I will have Recognised Higher Certificates, it is one of the main factors while I have Minimum of 3 to4 years experience. I can take the last step to Assessment Interview.

Nafta Essay -- North American Free Trade Agreement

The North American Free Trade Agreement or as its most commonly known NAFTA â€Å"is a comprehensive rules-based agreement between the United States, Canada, and Mexico†, that came into effect on January 1,1994. All three countries signed it in December of 1992; later on November of 1993 it was ratified by the United States congress. NAFTA was not only used in cutting down on tariffs between both countries but it also help deal with issues such as Transportation, Border Issues, and Environmental Issues between these two countries. NAFTA changed some tariffs immediately and within fifteen years other tariffs will fall to zero. NAFTA was not created to just lower tariffs it was also created to open protected sectors in agriculture, energy, automotive trade, and most importantly textiles. It also opened up the U.S. Mexico border to previously restricted areas of trade. â€Å"It set rules on government procurement and intellectual property†. Now after it’s fourth year of existence it is apparent that it is good for Mexico and the United States. Because of NAFTA Mexico has been able to make significant changes in their economy, far more than the U.S. â€Å"The Mexican overall trade balance went from a $18.5 billion deficit it 1994 to a $7 billion surplus in 1995†. Even though American exports slipped $4 billion in 1995, the recovery of the Mexican economy in 1996, when the GDP grew 5.1%, American exports came round and grew to 20%, later to 35% thanks to NAFTA. Also because of NAFTA two way trade between the United States and Mexico has grown to 60% from 1993. Although Mexico’s economy is making its first boom in sixteen years, it is still â€Å"economically small compared to the U.S†. Mexico’s economy has been compared to that of the size of Florida. Because of this all the hype about the loss of jobs to the U.S., especially California, have been taken over the top. According to the most recent information it was proved that NAFTA has had almost no effect on U.S. employment levels. At first when NAFTA came into effect U.S. employment levels did decrease, but within three years all employment went back up to normal. Some say that this in fact is not due to NAFTA, but to the continuing expansion of the U.S. economy. Another aspect that has made Mexico’s economy boost is the Maquiladoras program. It began in 1995 as a side program of NAFTA, †and set up a special cust... ...ans of transporting goods across the border. Normally trucks are forced to wait in long lines for several hours; this is due to the lack of adequate infrastructure. This also causes polluting exhaust to escape into the air causing an even greater problem in the border air; this causes 20% of all air pollution. The 2,000-mile border separates two regions with totally different economical levels as well as environmental concerns. â€Å"The North American Agreement on Environmental Cooperation (NAAEC) was approved as a side agreement to NAFTA to insure that all parties enforce national and international environmental laws. It was also created to address any environmental problems due to NAFTA implementation. Because of this two environmental agencies have been set up to tackle these issues, they are the Border Environment Cooperation Commission (BECC) and the North American Development Bank (NADBank). They have set up mechanisms that allow community participation as well as allocat ed and approved funds for infrastructure projects. This in turn has created an upswing in the battle against environmental pollution along the U.S.-Mexico Border, may they be directly related to NAFTA or not.

Eddie Mabo is not only a hero of the film Mabo? Essay

In the film , the director Rachel Perkin demonstrate us that Eddie Mabo is a hero . He commit himself fully to fight tirelessly for aboriginal rights of land. In the process , Eddie Mabo get much support by his wife, his lawyers, his friends. These people sacrifice something and bear pressure for supporting Eddie Mabo. So these people also are heroes. Meanwhile , Australia government also is anti-hero, the government admit the mistake and reconcile with aboriginals and apology. Nera . Eddie Mabo’s wife. As a wife she bring up their family with Eddie often absent, ans in the early days has to work at night in a prawn-packing factory to help when she heavily pregnant with their fourth child. Nera’s support for Eddie does not only involve bringing up their family for Eddie,she also develops deep faith in his cause, her attitude changed completely. In the early,she says to Eddie†if you do not stop mixing with those commos I am leaving you and take children away from you.After she hears about The Aboriginal Advancement League from Eddie,she becomes a committed worker for aboriginal right She teaches aboriginal children skill in the Aboriginal school Eddie establishes . When the family receive death threats, Eddie wants to send Nera and children away, but Nera says she is not going anywhere. In fact , she is aware of the danger,but she still stay with Eddie Mabo , not going to run away from Eddie Mabo. Those situation show us Nera is strong, loyal , hard-working . So Nera is a hero. Bryan Keon-Cohen is Eddie Mabo’s lawyer. After Eddie Mabo lose his land-right case in supreme court, Eddie decide to take the case to the High Court ,he meet Bryan Melbourne,this is their first meet.As a lawyer he tirelessly fight for Eddie’s cause. He know there is no money in the case for him and his action is also likely to lose him many other big briefs such as with mining companies or with government. Bryan’s friend says to him:† you’re gonna have to think very carefully, Bryan. It’ll pretty much shape the rest of your career.† .However, in this situation , Bryan still decide to help Eddie Mabo. Finally, he helps Eddie win the case Those example tell us that Bryan is justicial, so he also is a hero. Dave passi is Mer Islander who with Eddie fight , in the supreme court, Killoran intimidates David Passi and his two brothers withraw as plaintiffs. But when the case take to the High Court , Dave Passi returns as a plaintiff, the return of Dave Passi provides new hope for case. We can see Dave Passi bear much pressure. But he still decide to give Mabo support. This action show us  Dave Passi is full of justicial energy as well as Bryan. So , Dave Passi also is a hero. In the film , we can fell the white society is full of racism. In north western Australia , Eddie Mabo going for a drink after work with his fellow white co-workers, he is denied service by the publican , who says, â€Å" you! Out the back!† Later in Townsville he finds this attitude is actually entrenched in white law. Again refused a drink at a bar. Eddie Mabo is told â€Å" It’s not me, mate. It’s the law†. On 26 January , British invade New South Wales.They entrench European culture and customs in the life of the aborigines.they enforce aborigines learn European culture and do not respect the aboriginal culture. However, At the beginning of the film , we can see the Australia government reconcile with Aboriginals. The first screen , Paul kneating says â€Å" Mabo establishes a fundamental truth and lays the basis for.† In fact, The action tell us the government admit these action that they didi are injustice and wrong. The Australia government be brave in admit mistakes and apology .So to an extent the action of the Australia government is a anti-hero. As we have seen, in the film,Eddie Mabo is a hero of the film, but his wife ,his lawyer and his friends bear much pressure and sacrifice something to support Eddie Mabo , so they also are heroes. Even though the Australia government carry out some false measure for aborigines ,but in the end , the government admit the mistakes and apology. so the government is a anti-hero.

How Cell Phones Work Essay

Cell phones are very interesting! Have you ever wondered how a cell phone works? Well we have. Cell phones have changed a lot since 1984. The first cell phone that came out was called the Dyna TAC8000X. (top left) It weighed 2 pounds! The brick only offered a half-hour of talk time for every charge. You could get this amazing device for $3,994! The man who invented this phone is Ruby Knopp. (top left) He also invented the newer modern Motorola Razor. (top middle) Some of the new cell phones provide an incredible amount of functions, like: store contact information, make tasks or to-do lists, keep track of appointments and set reminders, use the built-in calculator for simple math, send and receive e-mails, internet, play games, watch TV, send and receive text messages, integrate other devices such as PDA’s, MP3 players, and GPS receivers. One of the most interesting things about a cell phone is that it is actually a radio, an extremely sophisticated radio. The man who invented the telephone was Alexander Graham Bell (top right) in 1876. Wireless communication can trace its roots to the invention of the radio by Nikolai Telsa in the 1880s. When these two great technologies are combined it made the cell phone. People who needed mobile-communication devices had radio telephones in their cars. In the radio-telephone systems, there was one central antenna tower per city, and perhaps 25 channels available on the tower. In your car you needed a powerful transmitter. Not everyone could have a radio telephone because there were only 25 channels available per city. Each cell phone has a cellular system. A cellular system is a division of a city into small cells. Each cell has a base station that consists of a tower and a small building containing the radio equipment this allows widespread frequency reuse across a city, so that millions of people can use cell phones all at once. Each cell is typically sized at and covers about a 10 square miles radius. There is a requirement to have large number of base stations in a city of any size to make cell phone use function conveniently. A typical city can have hundreds of towers placed in certain regions to cover most of the areas completely. Central offices called the Mobile Telephone Switching Office (MTSO) handles all of the phone connections to the normal-based phone system, and controls all of the base stations in the region. Each carrier in each city runs a MTSO. All call phones have codes related to them. The codes are used to identify the phones owner, phone, and the service provider that they use. When a person first turns on their phone it listens for a System Identification Code (SID) on the control panel. A SID is a unique 5-digit number that is assigned to each carrier by the FCC. This is a unique frequency that the phone is based on. When you receive or make a call first, your cell phone radios the nearest tower. Next, a wire or fiber optic line carries the call down to the wireless access point connected to a multi-port switch. Then the call (along with many others) gets routed to a back haul – usually down to an underground wire T1 or T3 line, but sometimes back up the mast to a powerful line-of-sight wireless microwave antenna (typically only used either when there isn’t a ground connection, or when the ground connection is poor.) The incoming call or data comes back from the back haul and up through the switch to the antenna, where it then hits your phone. If you are moving, then there is a hand off – a new but more or less identical cell site transmits the data to your phone, once your phone check in. The benefits of having a cell phone is you can have long distance phone calls anywhere you are as long as you are in rang of a tower. Cell phones are great for emergencies. They have 911 panic buttons and GPS locations to find someone that is missing and has a GPS locator on their cell phone. Also if your in a panic and cant get your phone to type 911, most phones have a 911 panic button and it will call for help. For business people, the advantages are endless because cell phones have internet. Also being able to contact associates and clients is important in all situations. Important issues can be solved at anytime, regardless of time zones and locations. Also cell phones can be used as legal evidence standards. Cell phones and their records have been used in court rooms as evidence, and are also used be law enforcement officers and investigators for recording and evidence. The disadvantages of having a cell phone is they cost a lot. They can range from $40 to over $300. You can also have additional costs for apps, music, games, and many more things. The only way of getting out of your cell phone plan is to pay a termination fee of &150 or more. Cell phones can be big distractions. They can ring during a movie, music concerts, plays and other areas where silence is required. Also during driving, because cell phone use while driving has caused so many accidents that five states had banned calls while driving and 12 states had prohibited text messaging while driving. 21 States had prohibited any use of cell phones while driving (except for emergencies) including Washington state. Cell phones can also have lack of privacy because cell phones provide no audio feedback through the ear piece. Some people talk much louder with cell phones then they do on land lines. This exposes the people around them to their conversations. Cell phones emit low levels of RF (radio frequency) radiation. Large amounts of this energy can heat and damage tissue, especially around the eyes and testicles, which do not have enough blood flow to carry away such heat. This is also concern that cell phones might cause cancer, headaches, sleeping problems, and memory loss. Brian, Marshall. â€Å"How Cell Phones Work.† HowStuffWorks – Learn How Everything Works! 2011. Web. 27 Jan. 2011. . â€Å"Cell Phone and Wireless Service Planing Guide.† Cell Phone and Wireless Service Plan Buying Guide. 2010. Web. 27 Jan. 2011. . â€Å"Disadvantages of Cell Phones.† EHow | How To Do Just About Everything! | How To Videos & Articles. 14 Apr. 2010. Web. 27 Jan. 2011. . â€Å"How Cell Phones Work.† Cell Phones. 2008. Web. 27 Jan. 2011. .

DSLvs. cable essays

DSLvs. cable essays Today, consumers are demanding faster services in restaurants, quicker results from products such as diet pills, and shorter waits in lines such as in the grocery store. Broadband connection is no exception; consumers want to be able to surf the Web blazingly fast. So what choices do consumers have besides the typical dial-up connection? Two popular broadband connections are DSL and Cable. In the following paragraphs, I will discuss the advantages and disadvantages of each and recommend an ultimate winner in the battle of DSL versus cable. DSL (digital subscriber line) technology uses copper phone wires to deliver data at high speeds to your home or office. DSL requires a phone line, a DSL modem provided by the server, an Ethernet card, and a company that is willing to provide you the service. This year, DSL has not been doing so well as providers have been running out of business, filing bankruptcy, or are on the verge of shutting down. Because of this, the price of DSL has gone up. Major DSL sellers such as Earthlink and Verizon raised their basic DSL rates during 2001 by $10 to $50 monthly. Cable companies use the same coaxial cable that delivers channels to your TV set. A cable connection requires a special modem and Ethernet network card. Road Runner and Excite@Home and the two major cable net connectors; they provide 80% of all cable net connections. Cable is available by signing up with local cable companies, which determines its own pricing and rules. There are many upsides to having a DSL connection, one being steady speed. During usage, DSL speed stays steady because it does not share a line with other people in the neighborhood. Party line users such as cable can have a drop in speech during peak hours. Since it does not share a line, there is no limit to your download size. This is great for people who love to download MP3s since youll be able to download many songs in a sho ...

3 Cases of Unnecessary Punctuation

3 Cases of Unnecessary Punctuation 3 Cases of Unnecessary Punctuation 3 Cases of Unnecessary Punctuation By Mark Nichol In each of the sentences below, superfluous punctuation interrupts the flow of the sentence. Discussion and revision of each example indicates the correct treatment of the statements. 1. Smith said she regrets using the term, low-lifes, to characterize Jones’s supporters. Setting low-lifes off from the sentence implies that it is the only term in existence and, because it is equivalent to â€Å"the term,† is nonessential. (Presumably, because â€Å"the term† provides context, the sentence could stand with low-lifes omitted.) However, lowlifes is essential- Smith is explicitly mentioning the term she regrets using (â€Å"the term† cannot stand in for low-lifes; it merely describes what type of thing low-lifes is)- so no punctuation should frame the specific term: â€Å"Smith said she regrets using the term low-lifes to characterize Jones’s supporters.† 2. Consider the effect of: significant demographic changes arising from aging populations and concentrations of people in resource-stressed regions, intensifying fiscal pressures on the viability  of affected regions, political and social instability in emerging economies, scarcity of natural resources, and regulatory changes. When a list in a sentence is syntactically integrated within that sentence, do not set the list off from a lead-in phrase with a colon: â€Å"Consider the effect of significant demographic changes arising from aging populations and concentrations of people in resource-stressed regions, intensifying fiscal pressures on the viability  of affected regions, political and social instability in emerging economies, scarcity of natural resources, and regulatory changes.† (A colon is appropriate only if the lead-in phrase is an independent clause such as â€Å"Consider the effect of the following factors.†) 3. This person is authorized to evaluate the state of compliance; quality of compliance risk assessments; design and implementation of risk mitigation plans; and operating effectiveness of those plans, all in coordination with internal audit and other evaluators. In this case, some punctuation is required, but the form of punctuation used is excessive. Semicolons serve as superpowered commas when one or more items in a list is further subdivided by commas, but this sentence does not have this characteristic. A comma does occur near the end of the sentence, but it separates from the entire sentence a dependent clause pertaining to that sentence, not just the last item in the sentence: â€Å"This person is authorized to do evaluate the state of compliance, quality of compliance risk assessments, design and implementation of risk mitigation plans, and operating effectiveness of those plans, all in coordination with internal audit and other evaluators.† (Even if the dependent clause did apply only to the final item, that relationship would likely be obvious, so there would be no need to use stronger punctuation throughout the sentence.) Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Punctuation category, check our popular posts, or choose a related post below:Farther vs. Further"Confused With" and "Confused About"50 Synonyms for â€Å"Villain†

Dream house Assignment Example | Topics and Well Written Essays - 1250 words

Dream house - Assignment Example A dream house has to be designed to meet the preferred color schemes, locations as well as other special features (Ransom, 8). People should understand that it is possible to buy a house that does not have all preferences, but they can later make improvements on the house to meet the specifications intended. In this case, house improvements should not just be directed towards fixing a certain problem, the owner has to know that pampering a house is a daily activity (Smith, 7), there will always be preference for certain features in the course of staying in that house. The most important thing is to ensure that the value of that particular house remains intact. It is important to note that improvements in the dream house can be expensive in some cases, this means that the person who intends to have it must do it gradually, he needs to begin with areas that are most unpleasant to those areas which are sometimes unnoticeable. A dream house should always be designed to withstand various environmental factors; it should not expose the occupants to environmental risks. However, it is important to note that some environmental hazards are unpredictable and unavoidable, for this reason, people should always understand and derive better ways to handle them when they come. Nonetheless a dream house should be stable and conducive for its inhabitants in all seasons, whether it is in hot summers or cold winters Eileen is considered one of the most important and competent designers and architect of the 20th century, at the same time; she is among the women who are termed as most influential in this field. She has risen to become very much renowned and inspired many other people including modern approaches in design and architecture as well as decors for various types of property (Eileen. 4). Eileen started up her career amidst hard circumstances that would have made anyone rubbish her off. However, she persisted with her

Assignment 5 Case Study Example | Topics and Well Written Essays - 750 words - 1

Assignment 5 - Case Study Example More certainly, the noise was intense between the walls separating these two companies despite the absent of activities in my client premises. Notably, your machines were still running at the time of my evaluation. This noise is highly disrupting the activities in my client’s offices thereby affecting productivity of her employees. Therefore, it is my humbly requesting for you to allow me to conduct these measurements, so that proper recommendation may be arrived at towards curbing this problem. I intend to conduct this survey at different times of the day particularly early in the morning before your machines start running and late in the evening (4: 00 and 4:30) when only your office is at work. Kindly allow me to conduct this activity in your organization at the stipulated hours. In the contemporary society, all workers or employees spend most of their daily time at workplaces or offices where the comfortable and health indoor environment must be acquired naturally (Olpin and Hesson 27). Additionally, for the management to heighten the efficiency and productivity of the company’s investment, it must provide conducive indoor or office environment to increase the intellectual productivity of its employees. Notably, the improvement of the economic effects of the quality of the indoor environment on the productivity of the employees is relatively greater compared to the buildings’ life cycle (Mital and Kumar 88). Therefore, it is vital for any management to improve the quality of the workplace environment to increase the productivity of their employees. There should be  noted that there are underlying differences between sound and noise. Sound is any sensory perception while noise compounds unwanted sound. Noise is never friendly to human production since is an enormous distractor (Mital and Kumar 120). Moreover, it often affects mood and emotions as well as thinking, actions, and

Ancient and Medieval Political Theory Essay Example | Topics and Well Written Essays - 1500 words - 4

Ancient and Medieval Political Theory - Essay Example Plato was an enemy of democracy because according to him, he identified deficiencies in the Athenian democracy. Plato asserted that the Athenian democracy promoted inherent class tension did not focus on promoting equality and liberty of all the people and it was incompetent form of governance (Plato 295). Aristotle offers the best explanation about just city because according to him, a regime is that which provides ‘eidos’ or form to a certain political community. This type of regime by description means a distinct end or ‘telos’ that a regime will hold as its authoritative manner of life. This implies that the regime will organize the authoritative institution within that particular political community. Therefore, a regime is the scheme or form, which arranges political society with respect to its bureau or offices particularly the sovereign. Aristotle argues that the polis is the political environment or society and the political society has power over the citizens or the governed. Aristotle states that what structures the political society is the scheme or structure of the community that has power over and governs over all the other schemes or forms of political community or society that influence human habitat (Aristotle 21-3). According to Plato, inherent class tensions were evident in the disunity between the Athenian classes that lacked discipline and respect to the ordinary citizens because of power. This according to Plato came from the incentives of the governed not to submit to the opinions of the governors. Democratic society in this sense goes on to abuse as contemptible people who honor and respect the authorities and preserves its approval in personal and public life for governors or rules who act like subjects and subjects who act like governors or rulers. Consequently, this leads to dictatorship and revolution. Plato explains that this eventuality leads to totalitarianism which is the most cruel and unjust system of

Water Quality Pollution

Water Quality Pollution TOPIC: WATER QUALITY REPORT Question one: Potential sources of pollution and their potential impact on human health and environment. The Bevern River in Wales has for many years been clean and free from pollution. However in the recent years it have faced different threats of pollution that have posed risk to the water environment and the existence of the several fish species living in it. The major potential source of pollution to the Bevern stream is the sewage system that runs along the Bevern stream the inspection chambers between the Barcombe and the Barcombe sewage treatment work overflow sometimes and the waste are directed to the stream. The overflow has made the levels of the E. coli to rise above the normal required amount in such a stream. The feaces also contain a lot of ammonia and has therefore increased the amount of the dissolved Nitrogen and phosphates. The surrounding that is also polluted with the sewage wastes has also raised a concern over pollution in the stream. The waste is washed down the stream during rain season and the problem of pollution therefore continues. In September 2007, the problem of serious pollution was encountered in the Bevern stream when the raw sewage burst into the stream. The raw sewage has more health and environmental effects than the treated sewage and during the leak of the raw wastes into the river; the water quality was adversely affected. (Lorna, and Jamie, 2001) The dangers that are associated with the problem of pollution are serious. The pollutant cause the rise of the E. coli and amount of the dissolved phosphates and Nitrates that also reduce the amount of Dissolved Oxygen in the water that can affect the life of the species living in the waters that cannot cope with low oxygen. The problem of overflow of the Inspection chamber was solved but the danger still remains as the as the walls of the river near the chamber are weak and with the slightest rain, they can still burst and overflow. Bevern stream drains its water to Sussex River Ouse whose tributaries are at risk from the pollution of the several sewage treatment plants that drain the sewage waste to these streams. As a result, the Sussex river remain threatened to pollution from these treatment plants that have very low standards according to the river Sussex Conservation Society and other societies. The often breakdown of the infrastructure around the Bevern stream is also a potential source of water pollution in the stream. The presence of high levels of E. coli and low dissolved oxygen can lead to the death of the fish species in the water. The pollution of the water with Nitrates and Phosphates is also dangerous as it can lead to the growth of harmful water plants that can cause effect to the vertebrates in the river and can also reduce the rate of floe of the river that can also affect the amount of Dissolved Oxygen. The solid wastes from Wales community neighboring the stream also block the flow of water in the Bevern stream, the solid wastes also increase sediments in the river that affect the movement of the vertebrates hence lack food and die. They also destroy the breeding sites which has adversely reduced the number of species in the water. The consumption of this polluted water can be dangerous to human health as they cause Typhoid from the E. Coli bacteria present in the water from the sewage wastes. Question Two: The limitations to obtaining data on water quality that accurately reflects the changing conditions in the stream. The collection of data on the quality of water in Bevern stream is not efficient and reliable. The problem of collecting data is associated with the changing in the fauna and flora in the stream, at the mouth of the where the tributary Bevern joins River Sussex, there are several species of vertebrates which are as a result of low level of pollution at the site while in the lower mainstream of the river, there are less species as they die from the immediate sewage pollution from the Barcombe sewage treatment section. If samples of the water are taken from these two points of the stream, there will be a great difference in the results that cannot be relied for the real water quality changes currently experienced in the river. Several snail species that are not capable of surviving in low dissolved Oxygen die at some point of the stream as well as nymph. (Duncan, and Horan, 2003) This is from the increase in the level of the phosphates and ammonia level in the water. There is a greater difference in the quality of water at different points of the river, the data collected therefore should not be limited to few samples and should include several samples from different points. The analysis carried out on the water should be used to look for an average so that the water quality results can be compared to the European Community Fresh Water Fish Directive. The other limitation that can also emerge from the data is from the capability of different vertebrates and other species to survive in different water quality. Some can survive in low dissolved Oxygen while some like fish cannot. The PH of the water may also not be fit for some animal species but can favor some. Therefore it is very unreliable to collect data at the stream based on some factors. The stream should be upgraded to the salmonid water quality standards which are rigorous than the EC standards. The Bevern water quality deteriorates downstream as a result of the treated sewage discharge into the stream Dichling which is closer to the sewage discharge. The effect on the quality of water also depends on the season, for example during the dry summer seasons; the stream water quality is very poor as compare to the winter. The standards are compared for two fish species, the Salmonid and the Cyprinid in which the former is delicate and need extremely high quality water. (Lorna, and Jamie, 2001) Question Three: Outline what the results for nutrient levels (e.g., ammonia, nitrate and phosphates) tell you about the trophic status of the stream. Trophic status of a water body is defined in relation to the concentration of nitrogen and phosphorus nutrients present in the water as well as the algae. These two nutrients are the key determinants of the trophic status which is the biological fertility or productivity of the water body. The levels of the three nutrients in the Bevern stream are significantly higher than the standard EC Fisheries directives for both the Salmonid and Cyprinid species. (Crompton, 2002) This indicates that the stream is relatively productive which is the reason why the stream has a lot of plants growing in it as well as algae in the water. These plants provide food for the different vertebrates in the water that result to breeding and increase in the number of species in the stream. The nymph in the stream eats the algae. The fish feed on these small invertebrates and from their waste they add the amount of Ammonia and phosphates in the water. The balance between the levels of these nutrients is maint ained through the different trophic levels. Treated sewage discharge from Barcombe treatment section into the stream help to increase the levels of these nutrients. The high level of Dissolved Oxygen is also favorable for the increment of the fertility of the stream that increases productivity. The DO in the stream is very high as compared to the set EC standards for dissolved oxygen as seen from the table above. Oxygen favors the development of algae and other water plants. The availability of these plants is a ready source of food to some species. This result to the increase in number of this species which form food for the fish and other vertebrates. The trophic status of the Bevern stream is reasonably high and the future increase in the number of species is possible as long as pollution is controlled. Bavern stream fresh water aquatic environment studies showed that at the mouth of river Sussex, there are several species of fish that exist as a result of the trophic status in the stream. The problem of pollution in the stream has been sought by the Environmental Agency and this has assisted in the improvement and maintenance of good trophic status in the stream. Question Four: What do the bacteriological data tell you about levels and sources of faecal pollution in the Bevern stream? The level of the Escherichia coli is 64000 per 100ml and the Entercoli is 32000 per 100ml. These values are very high in the stream which shows that there is faecal pollution in the stream. The faecal pollution is from the sewage discharge from the treatment works along the stream. The are also possibilities of untreated sewage discharge into the stream that has caused in the high level of the Enterococci which is a colony of the intestinal coli in water. The levels are triggered by the leakage of the September incident where the sewage over flew into the river. The surrounding area may also be producing faecal pollution into the stream. The animal faeces in the nearby forest is responsible for the intestinal coli in the stream which are very high. Generally the water quality in Bevern stream is good and favorable for aquatic biodiversity as the level of Dissolved Oxygen and the ammonia and phosphate nutrients are high. The E. coli is high which is dangerous to the health of the people living around the stream. (Crompton, 2002) The faecal pollution is a major source of the waterborne diseases that affect the community living around. The sources of the faecal pollution are many and cannot be avoided unless the level of treatment for the sewage discharged in the stream is raised to better standards. The biological data shows that the stream is more polluted with the faecal wastes from both the treated sewage and the surrounding area which is also potential source of faecal pollution for the Bevern stream. The intestinal coli is a guarantee that their must be some direct disposal of feaces into the stream without treatment or there is discharge of raw sewage into the stream. This also shows that there are infected people around with the E. coli bacteria that cause Typhoid, Dysentery or Diarrhea in human beings. However it has not been proved that water shrew faeces are present in the stream. The current research that is being conducted by the Sussex Conservation Society is underway where plastic tubes are set near the water with muslin bait at one end, the shrews will enter in the tube to feed on this delicacy. If they are found then the faecal wastes will be too high which will have attracted the faecal shrews. (www.sussex-ouse.org.uk/research/index.htm) References Crompton, R. (2000). Determination of Organic Compound in Water, (New York, Mac Graw Hill) Lorna, F. and Jamie, B. (2001). Water Quality, Guidelines, Quality and Health, (London, MacMillan) Joseph, A. (2004). Waterborne Zoonoses, (London, MacMillan) Mason, F. (2002). Biology of Freshwater, (New York, Wesley) Duncan, D. and Horan, J. (2003). Water and Wastewater Microbiology, (London, Oxford University Press) Bull, T. and Marrs, L. (1998). Biotechnology for Clean Industrial Products and Processes, (London, Oxford University Press) Kavanagh, D. (2006). A Country Pillow Book, (London, Cambridge University Press) Information on the Bevern Stream also available from www.sussex.org.uk (Retrieved on 15th April, 2008)