Strategic Management Individual Assignment Example | Topics and Well Written Essays - 1750 words

Strategic Management Individual - Assignment Example ith their operational strategy so as to render enhanced services to the community and to promote consistent growth of the business (McKellar, 2010, p.136). To support and execute sustainable development in its broader sense, it is necessary for the management to achieve some strategic changes in terms of decision making processes, project cycle, and organisational culture (Business strategies for sustainable development, 1992). This could be attained through the implementation of a strategic environmental analysis system. This paper will discuss what a strategic environmental analysis system is and the essential analysis frameworks in the external and organisational environments. According to Kessler, â€Å"Strategic Environmental Analysis (SEAN) is a structured, participatory process to analyse environmental problems and opportunities for development, to identify main actors, and to define strategic goals at early stages.† (Kessler, 2000, p.136). The most notable feature of this system is that it tries to address the inter-relationship between environmental concerns and socio-economic development concerns (Erdmenger, et al, 2000, p.80). The SEAN considers the elements of different conceptual and environmental assessment backgrounds, such as strategic environmental assessment. Another potential feature of this framework is that it tends to be proactive by acting on the early stages of decision making instead of being reactive or defensive (Segnestam et al, 2003). Since SEAN is a potential framework to identify the areas of overlap between environmental and socio-economic development issues, it can better assist the organisation to develop effective bu t achievable sustainable development goals. SEAN is an effective way to set strategic priorities because it can minimise the complexities and uncertainties involved in the strategic planning process while at the same ensuring that critical issues do not go unaddressed (Dalal-Clayton & Sadler, 1999, p.na). A